Institute of Marketing and Innovation

Institute of Marketing and Innovation

Welcome

Welcome to the Institute of Marketing and Innovation (IMI) at Hamburg University of Technology (TUHH).

Founded in 2008, the institute is home to a committed team dedicated to effective teachings, relevant research and beneficial knowledge transfer. The IMI is engaged in the areas of marketing, innovation management and entrepreneurship. International ventures as well as projects which are regionally aimed can be found in our portfolio of activities.
We work in close cooperation with international research institutions and business partners.

Our teachings aim at dissemination of current, scientifically well established contents. We also align our lectures to up-to-date economical challenges. The knowledge transfer is carried out with progressive teaching methods and project-oriented seminars.

Our research is focused on experiental / empiric acquiring of theoretical findings providing value for science and management practice.

For knowledge transfer we operate as qualified dialog and cooperation partner in business contexts within the scope of speeches, trainings and consulting projects.

News

Invitation to visit Lufthansa Technik AG

Starting May 11, 2012 - Ending June 17, 2012

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Lufthansa Technik AG, apart from being one of NIT's very important sponsors, is a very interesting company. It is a true global player.
Lufthansa Technik has a fascinating Business Unit Innovation, with its own and very special building and with a strong record of cutting-edge new technologies it has developed and is producing for a range of very different applications.

Date: 22 June 2012
Time: 14:00 – 16:00
Place: Lufthansa Technik AG Besucherzentrum, Weg beim Jäger 193, 22335 Hamburg

If you want to participate please sign up no later than 4 June 2012:
Susanne Bannuscher (s.bannuscher@nithh.de ; 040-42878-3569)

Guest Lecturers in the Marketing Module

Starting April 24, 2012 - Ending June 19, 2012

We would like to invite all interested students and faculty members to our guest lecturers in the Marketing Module:

On June 18th at 9.45am, Andre Friedrich, Head of Customer Service Controlling at Jungheinrich in Hamburg will speak about innovative services at Jungheinrich and their increasing importance. Jungheinrich is a leading global manufacturer for in-house logistics systems. Mr. Friedrich will describe how Jungheinrich is focusing customer value through services in Building H - SBS95, room H0.09. Room 1.015.
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Master thesis topics

Starting January 27, 2012 - Ending June 19, 2012

Dear students, after the presentation of our current master thesis topics, you can find an overview of all topics presented here.

Institut für Marketing und Innovation (W-3) | Technische Universität Hamburg-Harburg
Schwarzenbergstraße 95 | 21073 Hamburg | Tel.: +49 (0)40 42878-4515