Available to: Bachelor (Block I Business and Management)

Type: Lecture, written exam

ECTS-Credits: 2

Aim of this lecture is to prepare students for a possible career track as entrepreneurs. Company founders are often called the backbone of economic growth. They create jobs and develop new technologies, products and services. The lecture deals with the economic importance of company foundations. Students acquire knowledge about the founding process of companies and learn about business ideas, the business plan as well as finance. Beyond the foundation of a company, the lecture also addresses relevant strategic, organizational and operative aspects that contribute to the further successful development of a company.

Participants will receive answers to the following questions:

• What is an entrepreneur and what role do entrepreneurs play in the development of the economy?
• What economic impact do young companies have? Of what significance are public education and research facilities for young companies?
• Which fundamental decisions need to be taken by entrepreneurs during the process of founding a company (e.g. finance, legal form of the company, cooperation)? What planning needs to be executed for this?
• What challenges arise for young companies with respect to the design of their organizational functions (e.g. marketing, management, organization)?

These questions are addressed during the lecture and answered using examples from practice, current research findings as well as invited talks from professionals in this area.

For further information please contact Dr. Christoph Stockstrom.